by According to International Data Corp. data, Apple ended Samsung Electronics’ 12-year reign as the world’s biggest smartphone seller in 2023. After securing a 20% market share.According to preliminary data from IDC’s Worldwide Quarterly Mobile Phone Tracker, Samsung had a 19.4% market share at the end of the year, followed by Xiaomi, Oppo, and Transsion from China.
The shift in rankings follows a challenging year.High inflation and wider macroeconomic uncertainty caused consumers to upgrade their smartphones more slowly.The world’s largest smartphone marketis China It also seen a slower-than-expected recovery, which has had a negative impact on overall phone sales.Only Transsion and Apple saw an increase in shipments among the top five brands in the previous year.When the market fell 3.2% to 1.17 billion units and reached a ten-year low.
The International Data Corporation (IDC) reported that 234.6 million iPhones were sold in 2023, surpassing Samsung’s 226.6 million units.According to IDC, a number of trends have contributed to Apple’s success, including the rising demand for high-end smartphones, which now make up more than 20% of the market. Apple released the iPhone 15 in September.
According to IDC, Apple will lead the smartphone market in 2023, replacing Samsung, which held that position in 2010. “Apple’s record-breaking market share and first-ever position at the top of the largest consumer electronics market drove a sort of shifting of power at the top.”According to IDC, the $2.8 trillion (£2.2 trillion) US tech company held a 20.1% market share, surpassing Samsung’s 19.4% share. Although Apple widely recognised as the market leader in terms of sales and profits from smartphones, this is the first time that it has led the market in terms of volume.
Wood stated that the statistics reinforced the significance of Samsung’s product announcement on Wednesday.”This implies that Samsung must exert every effort to retain current users .Also attracting new ones to its products.”IDC also mentioned low-end Samsung competitors like Transsion and Xiaomi in addition to Honour and Google.That pointing to an increasingly fragmented market for Android-powered smartphones.The IDC claimed that Samsung’s decline in sales also influenced by the popularity of Huawei’s well-received products in China. The data supplier also mentioned that, in China, the US company’s biggest market, Huawei continued to pose a competitive threat to Apple.
IDC reports that worldwide smartphone shipments fell 3.2% to 1.17 billion units in 2023.But the company also notes that the market was rebounding from a slow spell.The IDC continued, “Growth in the second half of the year has cemented.The expected recovery for 2024,”With a $2.9 trillion valuation. Microsoft surpassed Apple as the most valuable company in the world last week.
