February 10, 2026

Ferrari Purosangue : India’s costliest SUV price from Rs 10.5 crore

The first four-door Ferrari vehicle, the Purosangue, has finally made its way to India, where the first customer deliveries have already occurred. With that, we now know the ex-showroom India pricing of Rs 10.5 crore for the first Ferrari SUV.

Luxury and Customization: A Standard Affair

The Purosangue’s advertised price includes a comprehensive package of standard features that are specifically designed for the Indian market, as guaranteed by Ferrari. This features contrast stitching inside, painted brake callipers, premium wheel upgrades, the recognisable Ferrari emblems on the flanks, and a suspension raise feature that applies to both axles, which is a unique innovation as opposed to the standard front-only lift. Eight standard colors—black, blue, yellow, white, grey, and three shades of red—are offered for the Purosangue. Ferrari provides a vast range of extra colour options from their enormous catalogue for individuals looking for something even more customised.

Price Adjustments and Booking Insights

Even though the initial price of Rs 10.5 crore is already high, future reservations are anticipated to experience a major price hike of up to 20 percent. The order books are filled through 2026, demonstrating the continued high demand. Current Ferrari customers receive preference, while new purchasers may anticipate a lengthier delivery wait time. Ferrari’s dedication to its devoted clientele is demonstrated by this tactic, which also helps the company control the increasing demand for its innovative SUV.

The Heart of the Purosangue: A V12 Engine

The naturally aspirated 6.5-liter V12 engine of the Ferrari Purosangue sets it apart from other super SUVs, unlike rivals like Lamborghini, Aston Martin, and Porsche, which all use twin-turbocharged V8 engines. With an unmatched 725 horsepower and 716 Nm, this option makes the Purosangue the most powerful SUV on the market. Customers are drawn to the Purosangue by the V12 engine’s attraction rather than its enhanced ground clearance or practicality, which highlights Ferrari’s history of producing vehicles with exceptional performance.

Order books closed until 2026

The Ferrari Purosangue order books will be closed until 2026 due to excessive demand.Prospective purchasers could expect a price increase of up to 20% when they reopen.Orders placed by current Ferrari owners will be completed first, and delivery to newcomers to the brand should arrive later.Customers, according to insiders, are more than happy to wait for allocations to open up once more.

Ferrari Purosangue SUV Capacity

The Ferrari Purosangue SUV is expected to have a five-seat interior with height-adjustable suspension.

Ferrari Purosangue Rivals

The performance-centric Purosangue is a rival to the Lamborghini Urus and the Aston Martin DBX.

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